Noma

A complete skincare identity built around a single design rule: nothing added that isn't the formula. Naming system, packaging copy, ingredient architecture and a strict black-and-white visual language all serve one argument, that the absence of colour, fragrance and filler is the brand's most legible claim. In house project*

Nothing added to the formula, nothing added to the brand.

One organism per formula: skincare reduced to its shortest possible ingredient list.

When nothing is added to tint or mask, absence becomes the brand's most legible claim.

The formula and the face it works on: the only two subjects worth photographing.

The design holds the same precision
as the formula.